Articles
| Articles |
| What Does Green Mean? With no standards on how to actually define what qualifies as eco-friendly, distributors are left in the dark about how to position these items to clients. Here’s some insight on how to separate what’s truly green from what’s no more than the color green. Click to read the full article... |
| Product and Industry Guides: The ePromos Holiday Gift Guide The holiday season is the perfect time to remind your customers how much they mean to you. A well-planned holiday gift program enhances your relationship with your customers, distinguishes you from your competition, and continues to have an impact after the holidays are over. Your first decision is whether you want to give relationship gifts to your top customers, give holiday gifts as a marketing promotion, or do both. Click to read the full article... |
| Branding: The 10 Commandments of Branding When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth: 1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to get the most bang for your branding buck when you generate a powerful contrast with competitors' images. Do something different. Click to read the full article... |
| Eco-Friendly Promo Guide - Mar 21, 2008 What's so important about eco-friendliness? Well, for starters, environmental responsibility is something that consumers, companies and governments are caring more about - and doing more about - with each passing year. From Rachel Carson's Silent Spring, which launched the modern environmental movement in 1962, to ever worsening projections of climate change the environment has become an increasingly important factor in our lifestyle and buying choices. Click to read the full article... |
| Promotional Products—The Key Ingredient to Integrated Marketing Many traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print. Click to read the full article... |
| Taking It to the Streets If you were visiting Chicago last summer and you thought you saw a giant owl, don’t blame the beers you had at Wrigley Field during the Cubs game. You likely saw Ollie, the TripAdvisor mascot. The owl and a TripAdvisor street team targeted tourists in five major U.S. cities between July 20 and August 19 with the goal of raising awareness about its Web site. Click to read the full article... |